Welcome to The 80/10/10 Success Guide. Whether you’re a veteran raw-food enthusiast or a newcomer exploring this path for the first time, you’ve come to the right place!

Originally developed for athletes and others interested in high-performance living, The 80/10/10 Success Guide provides an outstanding gateway into the raw-food world.

6 information-packed laminated pages,
beautifully presented in full color


It gives you a picture that’s missing from raw-food books and classes. Most people, regardless of their approach to eating, really don’t know much about the nutrient content of individual foods or categories of foods. We just haven’t been taught this information.

Surprisingly, very few raw-food teachers have ever learned about the nutrient mix in foods, either. If they did, they might very well rethink their recommendations.

With this guide, you can discover for yourself the key theme high-performance raw-food enthusiasts have come to realize: that most raw fooders consume more fat than those who eat the standard American diet often much more! You will find that the vast majority of published raw recipes are a testament to this unfortunate (and health-compromising) fact.

How is this possible? Because oils, nuts, seeds, and to a lesser extent, coconut, avocados, and olives are fatty, calorie-dense foods … much more so than meat and dairy, on average.

                             Show me an example

The 80/10/10 Success Guide is chock-full of information that will help you choose the right foods for you—and avoid the most common raw-food pitfalls.


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This guide is the perfect companion to The 80/10/10 Diet, Dr. Doug Graham’s breakthrough book about creating outrageous health and vitality on a raw vegan diet. And for those unfamiliar with Dr. Graham’s book, this guide serves as an invaluable resource, as well.


The cover, above, distills the entire 80/10/10 diet program on a single page, a road map for the most important 80/10/10 guidelines, explained in an easy-to-reference format. Keep this guide close at hand as a daily reminder of where you’re headed … and how to get there!

The charts on pages 2 through 6 provide a wealth of both summary and detailed information about  170+ foods, chosen especially for relevance to raw fooders, enabling you to compare macronutrient data for the whole foods YOU eat:

     Sweet Fruits: common fruits, high-calorie fruits

       More Fruits: tropical fruits, fruit juices, nonsweet (vegetable) fruits

       Vegetables: greens, crucifers, sprouts, and more

       Fats: fatty fruits, nuts, seeds, butters, oils

       For Comparison Only: grains, starches, animal products

NOT recommended; provided for informational purposes only.


One of the greatest challenges most of us face, when we consider adopting a raw-food program, involves shifting our awareness about the nutrient content of entire food categories.

       The idea that ALL whole fruits and vegetables contain at least some protein and fat, or that ALL nuts and seeds approximate 10/10/80 instead of 80/10/10 (80% of calories from carbohydrates, 10% of calories from protein and fat) seems almost inconceivable to most people.

      That nuts and seeds are high-fat—NOT high-protein—foods comes as a great surprise to many people. None of the sixteen nuts and seeds listed in this guide provides more than 16% of calories from protein. In reality, most of the calories are from fat!

       Similarly, that people on almost any diet consume fewer than 20% of calories from protein seems difficult to comprehend at first, given all that we have been taught to believe.


This publication will help you—and your friends and family—“get” these distinctions, and many more. It offers more and better-organized nutrient information than any other readily available resource.

Use this information to help you get past the “numbers block.” For example, you may read that 100 grams of avocado contains 167 calories and 15 grams of fat.  But how much food is 100 grams of avocado? Or, what’s that in ounces? And what percentage of the avocado’s calories are from fat?

You will find that one question leads you to another … and another. Your level of understanding and nutritional self-reliance will soar as you connect the dots about what’s in the foods you eat.

                              Show me an example

The 80/10/10 Success Guide provides all the macronutrient data that raw fooders need:  


  •    Calories per 100 grams or 3.5 ounces.

  •    Water and fiber per 100 grams or 3.5 ounces (percent of each).

  •    Amount and percent of calories from carbohydrate, protein, and fat.

  •    Simple averages for all of the above, by food category.

  •    Information about "typical" portions, with gram equivalents for easy conversion.

  •    And more … all taken directly from the most current version of the USDA Nutrient Database for Standard Reference (release 19).

      Six 8½ × 11" pages (three double-sided sheets), in landscape orientation.

       Panels attached via a unique, high-quality “Hinge-Lamination” process.*

       Waterproof, write-on, wipe-off surface.


* “EasyFold Formatting,” also known as “Hinge-Lamination,” is a patented technology of ProGuidez, Inc.
   (Visit them online at www.ProGuidez.com).

You can carry The 80/10/10 Success Guide with you wherever you go, and you’ll never need a computer to use it!

You’ll love having these charts on hand when sharing with friends and family about what you eat—and why. They are a great teaching tool and provide an easy way to communicate both specific information and general guidance to the people in your life.

Having something in print ... organized perfectly to convey the low-fat raw message ... adds immense credibility almost immediately.


If you’ve tried searching for data in the USDA nutrient database, you know how cumbersome it is (to put it mildly). Even using online tools like Nutridiary or FitDay, you will wade through irrelevant products to find the food you seek, and you can look up only one food at a time … information about food categories is just not conveniently available from any other source.

       If you follow 80/10/10: For those following Dr. Graham’s 80/10/10 program, these charts are the perfect companion to The 80/10/10 Diet (as described in Appendix D).

       If you don’t yet own the book: This guide offers an excellent overview of the low-fat raw vegan foodstyle, including a cover page packed with helpful quick-start tips for 80/10/10.

       If you prefer another approach to raw: This guide is especially vital for raw fooders who choose a dietary program other than 80/10/10 … to help you understand what’s in the whole, fresh plant foods you eat each day.

       If you seek optimum health on ANY whole-food vegan diet: Whatever dietary program you follow, you will refer to this guide often to learn what whole plant foods are made of. It’s the ultimate resource for long-term success on your path to vibrant health!



The 80/10/10 Success Guide retails for $19.95 plus S&H.


Out Of Stock


Please e-mail 811SuccessGuide@GreenSongPress.org
to inquire about purchasing slightly imperfect stock at a reduced price.



In the process of helping Dr. Graham research, develop, write, and edit his groundbreaking book about eating raw food the low-fat way, I searched in vain for the information in these charts. Online diet-analysis tools showed me data piecemeal—for a food, a meal, or a day at a time. But I found myself insatia­bly curious to gain a broad overview of the macro­nutrient content of common raw foods.  Since nothing I found satisfied me, I created these charts myself. I hope you find the informa­tion in these pages as useful as I have.”      

      Laurie Masters, freelance editor, Precision Revision

“I turn what you wrote into what you meant!”

If you have any questions about ordering, or about how to interpret or use the Success Guide, feel free to write me at 811SuccessGuide@GreenSongPress.org

I also look forward to hearing how YOU use The 80/10/10 Success Guide! I invite you to share your successes and suggestions.


80/10/10 is a trademark of Douglas N. Graham, DC

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